At present, in the market of labor insurance shoes in the era of Internet big data, it is a topic worth thinking about how enterprises should successfully transform themselves, win the market and meet the needs of consumers.Under the condition of buyer's market, the marketing concept is doomed to be consumer-centered and to meet the needs of consumers.However, in different historical stages, the needs of consumers, especially the core needs, are often not the same, therefore, the connotation of the marketing concept should also change.
At present, domestic consumers have completed the historical transformation from "product purchasers" to "demand satisficers". In the era of big data, consumers have also transformed from "demand satisficers" to "value creators" to build new marketing concepts. Naturally, this transformation should be the basic starting point.
The economic theory of traditional marketing management is based on the firm theory, that is, enterprise profit maximization. The actual decision-making process is a one-way chain of market research -- marketing -- strategy -- marketing strategy -- reverse marketing control.Instead of integrating the customer into the overall marketing decision making process, it puts the profit of the manufacturer above the satisfaction of the customer.For safety shoes industry, consumers in the traditional economic system, only to buy the products of the safety shoes manufacturer, to realize the demand to meet, although this product is a safety shoes manufacturers developed after the market survey, but not for every consumer the personalized needs of design, thus consumers of this kind of meet, meet is a kind of constraint conditions.
In the era of big data, consumers have the initiative to choose.They can in a very short time, at low cost, with any enterprise in the cyberspace for two-way, comprehensive information communication.This is beyond the reach of traditional economic systems.Consumer is not to be in safe shoe manufacturer to be able to make a choice between the product that produce and labor service, quite contrary, safe shoe manufacturer should produce manage what product, it is with consumer choice to make a choice.Consumers have enough convenient conditions to integrate their cognition of life and the world, emotional and emotional experience, as well as moral concepts and value orientation, into the selection of products, purchasing behaviors and consumption patterns.In the virtual network world, consumers are not buying products, or even simply seeking to meet their needs.In an era that allows full expression of oneself, consumers have regarded purchase as an important way to reflect their value principles and realize their value pursuit.
Therefore, in the face of the "value seekers" in the era of big data, the general sense of the need to meet, has been unable to fundamentally solve the problem.Only based on the customer value of this center, to help them achieve their value pursuit, safety shoe manufacturers can effectively meet the needs of customers vary, and ultimately obtain the development of the enterprise itself.